Social Media Specialist - Senior Staff / Supervisor (Jakarta Based) - Healthcare Industry | Talent Hunts Indonesia | Indonesia Executive Search | Headhunting

By Function Account Management 6 Accounting & Finance 39 Administration 8 Auditor 2 Banking & Finance 1 Business Development 44 Compliance 3 Consultant 11 Customer Service 5 Developer 12 Engineering 26 Engineering 16 General Management 25 Health and Safety 7 Human Resources 26 Information Technology 33 Legal 9 Logistics & Supply Chain 14 Manufacturing 22 Marketing 36 Merchandising 1 Operations 33 Other 26 Production Management 19 Project Management 20 Public Relations 5 Quality Control 16 Research 14 Risk Management 4 Sales 88 Sales & Marketing 50 Supply Chain 8 Trading 1 By Industry Advertising 2 Agriculture 3 Automotive 58 Banking & Finance 4 Chemical 26 Construction 25 Consultancy 5 Consumer Goods / FMCG 62 Digital 11 E-Commerce 14 Engineering 20 Entertainment 1 Fintech 7 Garment/Textile 5 Health 11 Hospital 4 Hospitality 4 Hotel, Restaurant, Cafe 8 Information Technology 41 Insurance 2 Logistics 12 Manufacturing 58 Market Research 3 Medical Devices 3 Mining 9 Oil & Gas 14 Other 58 Pharmaceutical 7 Power Generation 1 Printing Industry 5 Professional Services 12 Property & Real Estate 11 Recruitment Agency (Inhouse) 1 Retail 27 Telecommunications 5 Trading and Distribution 24

Social Media Specialist - Senior Staff / Supervisor (Jakarta Based) - Healthcare Industry

Talent Hunts Indonesia is an Executive Search Agency based in Jakarta, currently working with a premium and expanding healthcare group in Jakarta, who are looking for a highly creative and data-driven Social Media Specialist (Senior Staff - Supervisor Level). This role is responsible for driving brand engagement and lead conversion, with a strong focus on end-to-end live streaming operations (primarily TikTok) and performance analysis. This position plays a critical part in translating social media traffic into real clinic actions, such as direct chats, WhatsApp inquiries, and patient appointments. The ideal candidate will combine a creative storytelling mindset with strong commercial acumen, capable of optimizing campaigns based on explicit ROI metrics.

Job Description:

Live Streaming Management: Plan, execute, and evaluate daily live streaming activities (primarily on TikTok) to maximize viewer engagement and conversions.
Content & Script Development: Develop strategic concepts, draft engaging scripts, and manage live broadcasting schedules to drive traffic and commercial actions.
Talent & KOL Coordination: Act as the main liaison to coordinate and manage internal hosts, external KOLs, and cross-functional teams during live sessions.
Conversion Optimization: Optimize video and live streaming formats specifically designed to drive target audiences to take actionable steps (Chat, WhatsApp inquiries, and Clinic Appointments).
Performance Analytics: Monitor, track, and analyze live streaming performance metrics (views, engagement, retention, and conversion rates).
ROI & Budget Control: Analyze digital campaign performance against allocated budgets, maintaining strict oversight over ROI and Cost Per Result.
Digital Infrastructure Support: Oversee basic website updates and maintenance to ensure landing pages align with active social media campaigns.

Requirements:

Minimum Diploma (D3) or Bachelor's Degree (S1) in Marketing, Communications, or a related field.
Minimum 1–3 years of experience in Social Media Management, Live Streaming Operations, or Digital Marketing.
Deep understanding of the TikTok platform ecosystem, live streaming algorithms, and current digital trends.
Proven track record of working effectively under tight KPIs and performance targets (engagement, leads, and sales).
Strong familiarity with Digital Ads platforms (Meta Ads, TikTok Ads, and Google Ads).
Basic capability to manage and update Websites.
Excellent communication, creative thinking, and proactive problem-solving skills.
Mampu bekerja di bawah tekanan dengan target yang sudah ditentukan.

Apply Job