Brand Manager (Jakarta Based) - Shapewear and Skincare
Talent Hunts Indonesia is an Executive Search Agency based in Jakarta, currently working with Shapewear and Skincare Company, who are looking for talent for Brand Manager. This role will be responsible for leading brand strategy, managing the full P&L, and driving growth across both online and offline channels. This role oversees digital marketing, e-commerce operations, influencer partnerships, content strategies, and offline brand activations. The position requires a proven track record in scaling brands, managing large marketing budgets, and leading high-performing teams, with strong analytical and strategic capabilities. Experience in DTC beauty, fashion, or FMCG sectors is highly desirable.
- Location: Jakarta
- Job Type: Full - Time
Job Description:
- Lead the overall brand strategy and manage the full P&L for the company’s product portfolio.
- Develop and execute annual growth plans, budget allocation, and performance forecasting.
- Oversee digital marketing and e-commerce strategies across Shopee, Tokopedia, TikTok Shop, and official brand websites.
- Plan, run, and optimize paid advertising campaigns across Meta, TikTok, Google, and Shopee Ads.
- Manage influencer marketing and affiliate programs across micro, macro, and mega KOL tiers.
- Develop and execute content strategies for Instagram and TikTok to boost engagement and drive sales.
- Lead and manage cross-functional teams (e-commerce, creative, performance marketing, KOL, content).
- Define KPIs and OKRs, build performance dashboards, and monitor campaign performance in real-time.
- Execute offline marketing activities such as brand events, pop-ups, bazaars, and community activations.
- Expand brand reach via B2B distribution channels and retail/reseller partnerships.
- Oversee visual branding, product storytelling, packaging quality, and campaign delivery.
Requirements:
- Bachelor’s degree in Marketing, Business, or a related field.
- 8–12 years of experience in brand management, marketing, or e-commerce, with at least 5 years in managerial roles.
- Proven success in scaling brands with significant digital and offline revenue.
- Strong knowledge of paid digital performance metrics and ability to collaborate with media teams.
- Experience managing annual marketing budgets over IDR 10 billion.
- Highly analytical with expertise in forecasting, reporting, and dashboard creation.
- Strong leadership, communication, and strategic thinking skills; fluent in Bahasa Indonesia and English.
Preferred:
- Experience in DTC beauty, fashion, skincare, or FMCG brands.
- Familiarity with Shopee/Tokopedia algorithms, TikTok virality, and affiliate ecosystems.
Gedung Treasury Tower 1, Lt.7 Unit F. Jl. Jend. Sudirman Kav 52-53 Kebayoran Baru Jakarta Selatan Telephone (021) 50208136