SEO Specialist - Recruitment Agency
The Role
As an SEO Specialist, you will be responsible for developing and executing THI's SEO strategy across technical SEO, on-page optimization, content, internal linking, keyword strategy, competitor analysis and off-page SEO.
You will work closely with the management and content team to identify opportunities, prioritize SEO initiatives and continuously improve our organic search performance.
Your ultimate objective is simple:
Make Talent Hunts easier to find when companies are looking for recruitment and workforce solutions — and turn that visibility into qualified business opportunities.
Key Responsibilities
1. SEO Strategy & Keyword Research
- Develop and execute SEO strategies aligned with THI's business objectives.
- Conduct keyword research and identify high-value commercial and informational search opportunities.
- Analyze search intent and map keywords to the most appropriate website pages.
- Identify keyword gaps and opportunities against competitors.
- Develop and maintain a structured Keyword → Page → Search Intent map.
- Prioritize SEO opportunities based on search volume, competition, commercial intent and business value.
2. On-Page SEO
- Optimize page titles, meta descriptions, H1/H2 structures and page content.
- Improve content relevance, search intent alignment and topical authority.
- Identify and resolve keyword cannibalization.
- Develop internal linking strategies across service, industry, location and content pages.
- Optimize existing pages that already have search visibility to improve rankings and CTR.
- Ensure SEO recommendations remain aligned with user experience and conversion objectives.
3. Technical SEO
- Monitor website crawlability, indexation and technical SEO health.
- Identify issues involving:
- Indexation
- Canonical tags
- Sitemap
- Robots.txt
- Redirects
- Duplicate content
- URL parameters
- Pagination
- Core Web Vitals
- Structured data
- Work with developers or external technical resources to implement technical SEO improvements.
- Conduct regular technical SEO audits.
4. Content SEO
- Develop SEO content strategies around THI's core services and areas of expertise.
- Create content briefs for SEO articles and landing pages.
- Work with writers or create content when required.
- Ensure content supports commercial landing pages rather than competing with them.
- Build topical authority around areas such as:
- Executive Search
- Recruitment
- Headhunting
- Payroll
- EOR
- RPO
- Mass Hiring
- Industry-specific recruitment
- Recruitment in Indonesia
5. Off-Page SEO & Backlink Development
- Develop and execute a sustainable backlink acquisition strategy.
- Identify relevant Indonesian business, HR, industry and professional publications.
- Build relationships with relevant websites, communities, associations and publications.
- Develop editorial outreach and digital PR opportunities.
- Monitor backlink profiles and identify potentially harmful or low-quality backlinks.
- Maintain a healthy and relevant backlink profile.
Quality matters more than quantity.
We are not looking for someone whose strategy is simply to acquire hundreds of low-quality links.
6. SEO Analytics & Reporting
Regularly monitor and analyze:
- Google Search Console
- Google Analytics 4
- Organic clicks
- Organic impressions
- CTR
- Keyword rankings
- Organic landing pages
- Organic conversions
- Search visibility
- Indexation
- Backlink growth
- Competitor performance
Translate data into clear recommendations and actions, rather than simply producing reports.
7. Competitor Analysis
- Monitor competitors' organic search strategies.
- Analyze their keyword rankings, content strategy, website structure and backlink profiles.
- Identify content and keyword gaps.
- Identify opportunities where THI can outperform competitors.
8. Conversion & Business Alignment
SEO at THI is not only about rankings.
You will be expected to understand:
Search → Website → Engagement → Enquiry → Qualified Lead → Client
Therefore, you will work with management to identify which keywords and pages have the highest potential to generate actual recruitment and workforce solution enquiries.
Requirements
Must Have
- Minimum 2–3 years of hands-on SEO experience.
- Strong understanding of On-Page, Technical and Off-Page SEO.
- Proven experience with Google Search Console and Google Analytics 4.
- Strong keyword research and search intent analysis skills.
- Understanding of website architecture and internal linking.
- Experience performing SEO audits.
- Understanding of indexing, crawling, canonicalization and technical SEO fundamentals.
- Experience with backlink analysis and outreach.
- Strong analytical and problem-solving skills.
- Ability to interpret SEO data and turn it into actionable recommendations.
- Good English and Bahasa Indonesia communication skills.
Gedung Treasury Tower 1, Lt.7 Unit F. Jl. Jend. Sudirman Kav 52-53 Kebayoran Baru Jakarta Selatan Telephone (021) 50208136